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Conferencing
Conferencing is critical to today's fast-paced world and can be
an important revenue stream for many service providers. Whether
it's a call between sales, development and the customer or between
five friends trying to determine where to go to dinner, the way
we live and work today drives the requirement to create conference
calls quickly and dynamically.
Varying user needs drive different types of conferencing. Business
users may need a formalized, scheduled call with the ability to
have people call-in, or they may need the ability to generate a
call-out to bring a party into a conference. Casual users often
want to build conferences in real time by leveraging Short Message
Service (SMS) for call set-up. The flexibility to deliver a variety
of conference call services—no matter what network type—is
a critical success factor for carriers. This flexibility is more
important than ever as conferencing services evolve to take advantage
of standards-based packet networks and protocols that support the
combination of voice, video and multimedia.
Conferencing has the powerful capability of increasing revenue
and reducing churn, and it touches a wide array of customers and
potential customers. A positive experience with the creation and
execution of a conference call can increase customer loyalty. The
keys to a successful user experience are usability and cost.
Easy-to-use conferencing services encourage subscribers to use
the service more often, and tend to make customers more loyal to
their current service provider. Therefore, in developing conferencing
services, carriers should look for platforms that allow them to
keep costs in check and work with best of breed conferencing application
partners so they can offer proven services with high usability ratings.
Since conferencing represents a service that can grow rapidly after
introduction, carriers need platforms that meet’s today’s
requirements but provide the ability to scale to accommodate increased
demand.
The Cantata Value Proposition
Cantata offers a range of carrier-grade, open services platforms
that perform critical media processing tasks such as real-time voice
mixing and bridging, DTMF detection and echo cancellation that are
specifically designed to enable conferencing services. The versatility
of our platforms support conferencing on any network, and allow
network providers to transition seamlessly from TDM to hybrid to
all-IP networks.
Rapid Time to Market
All of our products support a rapid time to market, whether it is
because the network protocols are integrated into a single system
or because the product relies on standard based protocols. Cantata
products are open services platforms and offer features that encourage
rapid application deployment.
Flexible and Scalable
Whether you are trialing a new conferencing service on a single
low-cost server or want to deploy a high-capacity solution using
a multiservice platform or scalable blade server technology, Cantata
has the platform for your needs. Network operators buy only what
they need today, scaling up capacity seamlessly as demand grows.
And, they have a choice of development environments using a robust
API or a SIP-based approach. Service providers gain the flexibility
to deploy the best solution for their specific network needs.
Cost Effective
All of our products have been designed with keeping an eye toward
being cost-effective. Whether it’s a distributed network model
using Cantata’s SnowShore IP Media Server and the IMG 1010
in IMS environments or a multiservice model using Cantata’s
Excel Converged Services Platform (CSP) 2090 and Excel Multi-Services
Platform (MSP) 1010 where signaling and media are supported on a
single platform, the cost and complexity of implementing and operating
new services are reduced. Because we offer choices in working within
different networking architectures, service providers can roll out
new services quickly and cost-effectively.
Cantata Product Offerings
- The Excel Converged Services
Platform (CSP) 2090 is a carrier-grade integrated signaling
and media platform that provides application developers with both
IP and PSTN call control, media processing, and signaling, enabling
them to implement feature-rich, network-based converged conferencing
services. The CSP 2090 allows developers to build revenue-generating
conferencing services on a single platform bridging existing and
new network infrastructure, efficiently leveraging service provider
assets.
- The Excel Multi-Services
Platform (MSP) 1010 is a highly flexible media resource platform
supporting TDM interfaces as well as fixed and mobile signaling
protocols. It is the newest addition to the CSP family of products,
offering a small-footprint, modern, modular design. It provides
high-performance media processing and advanced DSP functionality
for conferencing applications. Carriers can use the MSP 1010 as
an intelligent peripheral, comprehensive media server solution
or IVR unit and conferencing center.
- The SnowShore IP
Media Server is the industry’s premier software-based,
carrier-grade IP media server. Supporting SIP, VoiceXML and MSCML,
the SnowShore IP Media Server is designed to provide high-performance
media processing resources for conferencing applications in next-generation
wireline, wireless and broadband networks, and it offers support
for the IMS network architecture.
- The Integrated Media Gateway
(IMG) 1010 is an integrated media and signaling gateway that
provides any-to-any voice network connectivity enabling the delivery
of SIP services into legacy SS7/PRI networks, as well as IP-to-IP
transcoding for IP network peering applications. If your conferencing
application requires an SS7 or ISDN interface within an IP network,
the IMG 1010 provides the media gateway function for the SnowShore
IP Media Server that allows your conferencing application to work
within this network configuration.
A Foundation for Innovation
Cantata has developed a global ecosystem of partners whose knowledge
and experience is unrivalled. We’re able to help accelerate
your speed-to-market, reduce your risks and ensure that you deploy
your solutions with the utmost confidence. Cantata and our partners
can provide you with proven, commercially deployed conferencing
solutions that best fit your business plan for growth and success.
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