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Ring Back Tone
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Personal Ring Back Tones
Subscribers like to be able to customize the look and feel of their
mobile services with music, natural sound effects or personalized
messages. There is a growing market of users who enjoy this popular,
fun and inexpensive way of creating their own personalized cell
phone services, and personal ring back tones enable them to do that.
It's more than music—personal ring back tones enable subscribers
to personalize the look and feel of their cell communications with
sounds, jokes and user-recorded messages, and even video. The flexibility
of personal ring back tones can allow a user to present a different
image to different callers. Video ring back extends the popular
audio ring back tone service to the multimedia domain, allowing
subscribers the ability to provide a custom video message to callers.
This requires feature-rich multimedia processing platforms that
deliver the performance needed for video services.
To offer personal ring back tones, carriers need cost-effective
and flexible platforms that can be expanded to accommodate growth
in the subscriber base and can adapt to evolving network architectures
and technologies. Personal ring back tones can be deployed quickly
and cost-effectively in both fixed and mobile networks, leveraging
IN, service node and/or SIP-based architectures.
Subscribers enjoy personalizing their cell communications with
friends and family. They want the ability to create tones and messages
based on caller identity through easy-to-use interfaces at a relatively
low cost. The popularity of designing one's own personal style catches
on quickly. Once adopted, usage increases rapidly and subscribers
become less likely to change service providers. For the carrier,
this means increased revenue and reduced churn. For the user, the
individual cost is relatively low, while the service provider benefits
from high-margin revenues for a growing service.
The Cantata Value Proposition
Cantata offers high-performance, carrier-grade, open services
platforms that provide the critical media processing capabilities
needed to support personal ring back tones and video ring back services.
They bridge existing fixed and mobile networks with next-generation
networks, and enable the delivery of ring back tones and video ring
back services across TDM, hybrid and all-IP networks.
Reduce Costs
Since personal ring back tones represent a service that grows rapidly
after introduction to a given market, carriers need application
platform that meets today's requirements with the ability to expand
as demand increases. Cantata’s modular architecture enables
carriers to buy what they need when they need it with the assurance
that their investments will be generating profits well into the
future. There's no need to deploy excess capacity in anticipation
of service growth, but capacity can be expanded to meet increased
demand when it's needed—so carriers can avoid the risk of
outgrowing network needs.
Flexible Platforms
Cantata has long been a leader in providing platforms for enhanced,
revenue-generating services. Carriers can be assured that by deploying
a Cantata solution, they are getting a reliable, field-proven solution
that will enhance their network service offerings—both today
and tomorrow. Personal ring back tones can be highly customized,
and the video ring back solution can be customized for consumer
and enterprise deployments. For example, businesses using the service
can offer a branded "on hold" video messages or advertisements
to incoming callers instead of music on hold.
Powerful Media Processing
Cantata offers robust media servers with the processing power needed
to support personal ring back tones and video ring back services.
Network operators can deploy profitable and scalable services to
swiftly increase revenues by offering services that excite both
individual subscribers and business customers
Cantata Product Offerings
- The Cantata Excel Converged
Services Platform (CSP) 2090 is a high-performance, carrier-grade
open platform for profitable enhanced telecommunication services.
The platform bridges existing wired and wireless networks with
next-generation IP networks, integrating protocols for IP, TDM,
mobility and IN. It provides both IP and PSTN call control, media
processing and signaling, allowing network operators to quickly
deploy ring back services. The CSP 2090 allows service providers
to design and deploy revenue-generating services on a single platform
bridging existing and new network infrastructure.
- The Cantata Excel Multi-Services
Platform (MSP) 1010 is designed for emerging service providers
and voice and signaling application developers offering high-value,
enhanced voice services for TDM or convergent networks. It offers
service providers a small-footprint, modular, scalable and cost-effective
media resource platform with complementary signaling capabilities.
It is designed for deployment in legacy, convergent, fixed or
mobile networks as a classic IN/AIN service node or service switching
point. The MSP 1010's highly scalable architecture allows service
providers in competitive environments to start small and grow
capacity in step with demand, making it particularly attractive
for alternative network operators or emerging markets.
- The Cantata SnowShore
IP Media Server is the industry's premier software-based,
carrier-grade IP media server. It leverages the simplicity, openness
and flexibility of SIP, VoiceXML and MSCML to provide a cost-effective
and scalable IP media server solution. It powers a broad range
of voice and video services for next-generation wireline, wireless
and broadband networks and offers support for the IMS network
architecture. Because it utilizes industry-standard server platforms
and standards-based IP protocols, the SnowShore IP Media Server
can leverage the ongoing evolution of network architectures and
processor technology to deliver a future-proof media processing
solution for next-generation IP applications.
- The Integrated Media Gateway
(IMG) 1010 is an integrated media and signaling gateway that
provides any-to-any voice network connectivity. The IMG 1010 is
unique in its ability to serve as an SS7 signaling server and
media gateway with media processing capability. With up to 768
channels in a 1U footprint that can be racked and stacked—plus
software licensing for cost-effective in-service growth—the
IMG 1010 is the solution for a wide variety of media gateway needs.
A Foundation for Innovation
Cantata has developed a global ecosystem of partners whose knowledge
and experience is unrivalled. We’re able to help accelerate
your speed-to-market, reduce your risks and ensure that you deploy
your solutions with the utmost confidence. Cantata and our partners
can provide you with proven, commercially deployed ring back tone
or video ring back solutions that best fit your business plan for
growth and success.
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