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Short Messaging Service
Short message services (SMS) are rapidly becoming must-have service
requirements for today's subscribers. Person-to-person messaging
must provide rapid, immediate communications among users. In addition
to popular person-to-person messaging services, carriers also need
the ability to offer server-to-person services, such as televoting,
ring-tones, missed call alerts and whitelist/blacklist services.
All of these service offerings are "sticky" applications,
which, once adopted, can drive usage and demand throughout user
communities. Thus, it's important that carriers find cost-effective
and flexible platform for developing and delivering these services.
They need platforms that meet today's service requirements, but
can expand quickly as the demand grows—and that can adapt
to evolving network architectures and technologies.
Today's messaging solutions need the ability to support a wide
variety of messaging features, including person-to-person messaging
and server-to-person services. SMS offers a lucrative source of
new revenue, and the ability to customize, enhance and rapidly roll
out these services to meet new market demands can dramatically accelerate
the rapid adoption of these services, which in turn reduces subscriber
turnover and creates new revenue streams.
While SMS has been widely deployed throughout the world, its growth
has forced service providers to evaluate how messaging systems are
deployed in their networks in order to ensure that they can scale
cost-effectively without affecting their SS7 networks. SMS services
require the ability to handle very large numbers of messages potentially
delivered across multiple networks.
The Cantata Value Proposition
With its flexible, modular architectures, Cantata has the ability
to support different network architectures in order to achieve cost-effective
performance of SMS services. Our platforms support SMS services
across any networks, so service providers can transition seamlessly
from TDM to hybrid to all-IP networks.
Flexible Services
An open API and standards-based platforms deliver the flexibility
service providers need to create and deliver SMS as well as enhanced
messaging services (EMS) and multi-media messaging services (MMS).
Carriers can enhance SMS applications with rich media services to
attract new subscribers and increase revenues. They can offer highly
customized messaging services and build stronger relationships with
subscribers that reduce churn and provide ongoing revenue streams.
By supporting industry standards, the Cantata open architecture
enables carriers to deploy messaging solutions in service nodes
and media servers or application servers across both TDM and IP
networks.
Cost Effective
Cantata’s unparalleled flexibility reduces costs by enabling
carriers to deploy platforms where it makes the most economic sense.
By distributing the SMS function closer to mobile switching centers,
service providers can offload the SS7 network and build a more flexible
network architecture that delivers the same services at a much lower
cost. Cantata has long been providing industry-leading platforms
for a variety of messaging and other enhanced mobile services. Standards-based
platforms reduce the capital and operational costs of Cantata platforms,
an Cantata offers platforms that enable the cost-effective delivery
of messaging services across TDM, hybrid and next-generation IP
networks. Carriers can be assured that by deploying a Cantata-based
solution, they are getting a reliable, field-proven solution that
will enhance their network service offerings—both today and
tomorrow.
Scalable Messaging
The use of SMS continues to increase, and Cantata offers scalable
platforms that support pay-as-you-grow expansion of messaging services.
Service providers can invest in the equipment they need today while
retaining the ability to cost-effectively scale to support the ever-increasing
number of SMS transactions as well as the introduction of new EMS
and MMS services.
Cantata Product Offerings
- The Cantata Excel Converged
Services Platform (CSP) 2090 is a high-performance, carrier-grade
open platform for profitable enhanced telecommunication services.
The platform bridges existing wired and wireless networks with
next-generation IP networks, integrating protocols for IP, TDM
and IN. It allows service providers to deploy flexible applications
and offer scalable SMS, EMS and MMS services. With its multi-function
design, flexible API and support for up to 2,048 ports, the CSP
2090 allows service providers to quickly bring to market profitable
new messaging services.
- The Cantata Excel Multi-Services
Platform (MSP) 1010 is a cost-effective, high-performance,
multi-functional signaling server platform for SS7 and IP networks.
It is highly flexible, supporting TDM and IP interfaces as well
as fixed and mobile signaling protocols. The MSP 1010 offers service
providers a small-footprint, modular, scalable and cost-effective
media resource platform with complementary signaling capabilities.
It is designed for deployment in legacy, convergent, fixed or
mobile networks as a classic IN/AIN service node or service switching
point. The MSP 1010's highly scalable architecture allows service
providers in competitive environments to start small and grow
capacity in step with demand, making it particularly attractive
for alternative network operators or emerging markets.
- The Integrated Media
Gateway (IMG) 1010 is unique in its ability to serve as an
SS7 signaling server and media gateway with media processing capability.
It performs two-way protocol conversion between circuit-switched
networks like the PSTN and packet-switched networks to enable
the rapid and cost-effective delivery of SMS services. With up
to 768 channels in a 1U footprint that can be racked and stacked—plus
software licensing for cost-effective in-service growth—the
IMG 1010 is the solution for a wide variety of media gateway needs.
It reduces the cost and complexity of implementing new services
by combining PSTN and packet signaling, SS7 continuity tests,
and media (tones and announcements) in a cost-effective, easy-to-manage
and compact platform.
A Foundation for Innovation
Cantata has developed a global ecosystem of partners whose knowledge
and experience is unrivalled. We’re able to help accelerate
your speed-to-market, reduce your risks and ensure that you deploy
your solutions with the utmost confidence. Cantata and our partners
can provide you with proven; commercially deployed SMS solutions
that best fit your business plan for growth and success.
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