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Home > Press Releases > 2005 Press ReleaseBrooktrout, Vocomo, and MScript Deliver VoiceXML-based Tool for Salesforce AutomationAllows Interactive Voice Access to Industry Leading CRM Systems SpeechTEK West, Booth: 510 and 419, San Francisco, February 22, 2005 — Brooktrout Technology, Inc., a leading supplier of media processing and call control products, and Vocomo®, a pioneer in next-generation IVR (Interactive Voice Response) systems, today announced that MScript is using Vocomo’s VoiceXML IVR system which runs on Brooktrout’s award-winning TR1000™ voice platform, in its SalesScript application. SalesScript is a powerful web-based application that enables sales representatives to input real time account information via voice thus saving time and increasing their workflow. Sales professionals can use SalesScript with industry leading CRM applications such as Salesforce.com to update their records while they are on the road. With this new IVR tool, users are able spend more time in the field, enter data more quickly and save over 40 hours per month compared to the old way of typing in the information back at the office. “MScript selected the Vocomo/Brooktrout solution because it enabled us to quickly design an application that addresses our customers’ needs,” said Mark Golino, CEO of MScript. “Vocomo’s VoiceXML capabilities and standard hardware provided both ease of development and ease of use by tightly integrating with our web application, business processes and telephony system. We selected the Brooktrout TR1000 voice board because it offered a scalable product line from our initial T1 installation to higher port densities. We were also very familiar with Brooktrout from their fax products.” The Vocomo/Brooktrout system helps to improve sales productivity by providing a telephone interface for data entry instead of typing at a computer. The TR1000 handles the telephone prompts and information captured during the call. For example, sales professionals call into the SalesScript tool and select the appropriate Salesforce.com form to create a new lead, enter a new contact or update an existing sales opportunity. The entered information is then pushed into the CRM database. With this tool, sales professionals can enter information more quickly by speaking 80 words per minute versus typing 20 words per minute allowing them to spend more time with customers and less time on administrative duties. By making the information easier to enter, sales professionals can also deliver more timely information on their activities. The TR1000 helps vendors to streamline development, easily scale their applications via industry-standard programming interfaces, like VoiceXML, and support their products more cost-effectively than with competing speech boards. The performance and flexibility of the TR1000 allows IVR platforms to meet the current and evolving needs of advanced enterprise applications. “Vocomo is pleased to enter this technology partnership
with MScript,” said Danny B. Lange, CEO of Vocomo. “Our
partners are adding new customers and driving additional revenues
with our powerful next-generation IVR systems. With our standards-based
VoiceXML IVR technology, you can extend the functionality of your
solutions without the risk and headache associated with legacy
IVR systems.” About Vocomo Corporation
Brooktrout, Brooktrout Technology, New Network and
TR1000 are trademarks or registered trademarks of Brooktrout, Inc.
All
other trademarks are the property of their respective owners.
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