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Press Release

CANTATA TECHNOLOGY LAUNCHES PARTNER PROGRAM TO EXPAND SELECTION OF FEATURE-RICH COMMUNICATIONS SOLUTIONS FOR CARRIERS AND ENTERPRISES WORLDWIDE

Program Supports and Promotes Worldwide Collaboration with Select Companies to Deliver the Industry’s Most Innovative, Personalized Communication Offerings

SAN JOSE, Calif. and NEEDHAM, Mass. – SPRING VON 2006, Booth #425 – March 15, 2006—Cantata Technology™, the world’s leading independent provider of enabling communications technology, established through the combination of Excel Switching Corporation and Brooktrout Technology, announced today the launch of its Cantata Partner Program™.

The Cantata Partner Program is the next-generation successor to Excel’s “Excel Partner Program” and Brooktrout’s “Partner Access Network.” Historically, both companies have differentiated themselves from their competition with a partner-centric business model – one that embraces expert, local application developers and channel partners to provide customized and localized communications solutions backed by native support and market presence.

The Cantata Partner Program is an extension of that model and includes a wider breadth of applications for both the carrier and enterprise markets. Select companies that meet qualifying criteria can easily work with Cantata’s open standards-based modular platforms and leverage Cantata’s global presence to quickly create and to deploy innovative, revenue-generating applications. The applications may range from voice, video, messaging, as well as speech-enabled services to IP fax and document management services.

“Helping service providers make converged calling and messaging services a reality for their customers is challenging,” said Saul Einbinder, senior vice president of marketing and business development of uReach Technologies, a New Jersey-based provider of enhanced communications applications to wireless, wireline and broadband carriers. “The Cantata Partner Program allows us to leverage Cantata’s strengths in product development, marketing and business relationships to bring our hosted and licensed solutions to market. We look forward to a continued successful relationship.”

Cantata Partner Program Categories
Through the Cantata Partner Program, Cantata will work closely with a variety of leading communications companies to promote and sell proven, differentiated applications to service providers and enterprises. The program has five categories:

  • Application Partners: Independent developers who offer applications for service providers or enterprises. These partners are leading the way for the next generation of communication services, enabling innovative applications such as video and voice messaging, ring back tones, conferencing, IP Centrex, IP PBX, IP call center and more.
  • Reseller Partners: Companies that resell Cantata product and solutions to both the enterprise and service providers. Depending on region, practice and level of service and expertise, a Reseller Partner may also be known as a VAR, system integrator or distributor. Distributors may, in fact, sell to other Reseller Partners.
  • Hosted Service Partners: Companies that provide Cantata-based applications, in a hosted environment, to enterprises and other service providers or carriers. The Hosted Service Partner typically develops its own applications, or it may license applications from other Cantata Application Partners and offer them in its hosted service environment.
  • Technology Partners: Providers of technology components that are complementary to the Cantata product offering. These partners provide hardware and software, that when combined with Cantata products, enhance and contribute to a more complete overall solution. Technology Partners' products include billing, chassis, VoiceXML, ASR and TTS software, I/O cards, etc.
  • I3P Partners: The IP Interoperability and Innovations Program (I3P) is Cantata’s interoperability program designed to conduct interoperability testing between Cantata-based platforms and other complementary VoIP (SIP & H.323) network devices. Interoperability allows for easy deployment customer installations without further testing, eliminating costly, time consuming trials for proof of concept.

“Communications are continuing to advance with new services such as instant messaging, video, presence, and broadband services. To offer these new, cutting edge services and deploy them with confidence, seamless deployment and simplified management becomes critical,” said Bill Kelly, director of the Cantata Partner Program. “Networks will need to be updated with flexible technology that integrates easily into a current infrastructure. For those creating and delivering anytime, anywhere communications solutions, Cantata’s successful 20-year track record as a dedicated partner enables us to provide partners with the strongest foundation for innovation through market-proven technology. Companies in the Cantata Partner Program are more than just members – they are truly a part of our mission to be at the leading edge of communications.”

Cantata Partner Program Benefits
Cantata Partners have access to a full range of benefits that include lead referrals, co-op marketing funding, joint marketing program development, industry visibility, representation at tradeshows, and more. Also, as appropriate, technical benefits include advanced product updates, partner lab access, and access to technical support and engineering resources.

To be eligible for the Cantata Partner Program, companies must meet specific qualification criteria. Resellers and system integrators who purchase Cantata products through Cantata’s distribution channel are eligible for membership.

About Cantata Technology, Inc.
Cantata Technology, established in 2006 through the combination of Brooktrout Technology and Excel Switching Corporation, provides enabling communications hardware and software that empowers the creation and delivery of anytime, anywhere IP-based communications applications. Leveraging more than 20 years of experience, Cantata offers the broadest range of products, along with a worldwide network of partners that allows service provider and enterprise customers to develop new products, introduce new services and cost-effectively transition networks to IP. Headquartered in Needham, Mass., Cantata maintains multiple locations worldwide in North America, Asia and Europe. For more information visit http://www.cantata.com

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Cantata, Cantata Technology, Cantata Partner Program and the stylized logo with and without the term Cantata Technology are trademarks of EAS Group, Inc., the parent company of Cantata Technology, Inc.

Press Contacts:

Geoff Spillane
Director of Corporate Communications
508-862-3091
gspillane@excelswitching.com

Michelle Liro
Senior Manager, Corporate Communications
781-433-9524
mliro@cantata.com

 

 

 

 

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