DIRECT 2 MOBILE SELECTS CANTATA TECHNOLOGY’S BROOKTROUT
TR1000 FOR MICROSOFT SPEECH SERVER TO LAUNCH CUTTING EDGE CONSUMER
Brooktrout TR1000 Offers Rapid Prototype and Production for
NEEDHAM, Mass. – April 4, 2006– Cantata
Technology™, the world’s leading independent provider
of enabling communications technology, established through the combination
of Excel Switching Corporation and Brooktrout Technology, announced
today that Direct 2 Mobile (d2m) Marketing (www.d2mm.com) has selected
Cantata’s Brooktrout TR1000™ for Microsoft Speech Server
to launch its real-time mobile marketing solution.
d2m allows retail shoppers to receive promotions to their cell
phones while they are in a store, providing a real-time marketing
tool for retailers. Consumers can dial into the d2m system and speak
the name of the store where they are located. The system validates
the account via caller-ID and uses speech recognition to identify
the store. The application then sends a Short Message Service (SMS)
to the consumer’s cell phone with specific promotions and
offers available in that store.
d2m built its initial prototype with the Brooktrout TR1000 for
Microsoft Speech Server starter kit which had everything it needed
in a single package. The starter kit included a four-port analog
telephony card, Windows-certified drivers, Telephony Interface Manager
(TIM) and an evaluation copy of Microsoft Speech Server 2004 R2.
Once the application was completed, it converted the prototype to
a multi-span T1 production system. Cantata™ is the only vendor
to offer a telephony platform built specifically for Microsoft Speech
“We were impressed with the design of the Brooktrout TR1000
for Microsoft Speech Server because it let us quickly build a prototype,”
said Greg Prescott, chief executive officer, Direct 2 Mobile Marketing.
“We were able to convert the prototype to a production system
with no changes to the drivers or TIM, which is a unique feature
of the Cantata solution.”
d2m was able to leverage its Microsoft ASP.NET experience to rapidly
build a multimodal application which uses DTMF, speech recognition
and SMS technologies. “With Speech Server we could use our
in-house expertise to develop the application with familiar Visual
Studio .NET development tools,” Prescott said.
“Microsoft Speech Server provides companies like d2m with
the opportunity to design speech-enabled applications that create
unique experiences for shoppers," said Clint Patterson, director
of product management for Microsoft Speech Server. "d2m's application
is a cutting edge example of how retailers can satisfy the expectations
of today's savvy consumer without driving up overhead costs."
“We are excited about our partnership with d2m and the work
that both of us have embarked upon with Microsoft,” stated
Scott Wieder, director of market development, Cantata Technology.
“d2m has created an application that helps connect customers
with retailers in a unique way that can streamline operations, simplify
purchasing and lower costs.”
About Direct 2 Mobile Marketing
d2m (Direct 2 Mobile) is a mobile application service provider
(MASP), offering a solution, developed to create a competitive advantage
for retailers and brands. The patent pending technology gives marketing
departments direct access to shoppers in the store - at the shoppers’
request- building powerful data and value from each customer visits.
d2m is the medium between retailers and brands, and their customers,
delivering the correct incentives at the right time. The company’s
real-time mobile marketing solution changes the value and measurability
of marketing and opens a new door for increased profitability, customer
satisfaction and loyalty. www.d2mm.com
About Cantata Technology, Inc.
Cantata Technology, established in 2006 through the combination
of Brooktrout Technology and Excel Switching Corporation, provides
enabling communications hardware and software that empowers the
creation and delivery of anytime, anywhere IP-based communications
applications. Leveraging more than 20 years of experience, Cantata
offers the broadest range of products, along with a worldwide network
of partners that allows service provider and enterprise customers
to develop new products, introduce new services and cost-effectively
transition networks to IP. Headquartered in Needham, Mass., Cantata
maintains multiple locations worldwide in North America, Asia and
Europe. For more information visit www.cantata.com
Cantata, Cantata Technology, Brooktrout TR1000, and the stylized
logo with and without the term Cantata Technology are trademarks
of EAS Group, Inc., the parent company of Cantata Technology, Inc
or its subsidiaries.
All other trademarks mentioned in the above text are the property
of their respective holders.
Cantata Technology, Inc.