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Press Release
Cantata Technology Appoints Robert Gersten as
Vice President of Sales for NAR and CALA Regions
Industry Veteran Joins Cantata from Nuera Communications
NEEDHAM, Mass., September 18, 2006 -- Cantata
Technology™, the world’s leading independent provider
of enabling communications technology, announced today the appointment
of Robert Gersten as vice president of sales for the North American
and Latin American regions. With more than 25 years of technology
sales experience, Mr. Gersten will lead Cantata’s carrier
sales in the NAR and CALA regions. Prior to joining Cantata, Mr.
Gersten served as vice president of sales for Nuera Communications,
a provider of wireless, VoIP and softswitch solutions.
While at Nuera, Mr. Gersten won significant deals with service
providers including MCI/Verizon, Sprint, Cox Communications, Rogers
Communications and Comcast. In addition, Mr. Gersten was instrumental
in developing a plan to position the company to be sold, resulting
in the acquisition of Nuera earlier this year by AudioCodes. Prior
to Nuera, Mr. Gersten served as vice president, America Sales for
3COM/US Robotics where he was responsible for growing revenue streams
in the wireline, wireless and services business units. In addition,
Mr. Gersten has held several senior sales positions at Digital Equipment
Corporation.
“As a technology sales veteran, Bob brings a wealth of industry
knowledge, key service provider and OEM relationships, and strong
entrepreneurial skills that will help Cantata strengthen and grow
our position in these key regions,” said Marc Zionts, CEO
of Cantata Technology.
“Cantata Technology continues to gain market share, particularly
with its IMG 1010 integrated media and signaling gateway which has
already been deployed by nearly 40 carriers in 15 countries spanning
five continents,” said Mr. Gersten, “I look forward
to working with Cantata, a company that has the market-leading products
and strong focus on customer service that will serve to increase
growth in the Americas regions."
About Cantata Technology, Inc.
Cantata Technology, established in 2006 through the combination
of Brooktrout Technology® and Excel Switching Corporation, provides
enabling communications hardware and software that empowers the
creation and delivery of anytime, anywhere IP-based communications
applications. Leveraging more than 20 years of experience, Cantata
offers the broadest range of products, along with a worldwide network
of partners that allows service provider and enterprise customers
to develop new products, introduce new services and cost-effectively
transition networks to IP. Headquartered in Needham, Mass., Cantata
maintains multiple locations worldwide in North America, Asia and
Europe. For more information visit www.cantata.com.
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Cantata, Cantata Technology, Brooktrout Technology,
and the stylized logo with and without the term Cantata Technology
are trademarks or registered trademarks of EAS Group, Inc., the
parent company of Cantata Technology, Inc., or its subsidiaries.
All other trademarks mentioned in the above text are the property
of their respective owners.
NOTE TO EDITORS: Photographs of Mr. Gersten
are available upon request.
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